Rebecca Jeffery
AMMO Founder
After being in Automotive Marketing for over 15 years, Rebecca Jeffery has extensive experience and knowledge from both agency side and client side.
Working as a Marketing Manager for a large dealer group, means Bec understands the challenges involved in trying to obtain qualified leads more than any other marketing agency does, or cares to know.
Since global events have changed the business landscape, Bec saw a need in the automotive industry for dealerships to be able to outsource their marketing department, as the cost of a full time marketing manager will now be out of reach for many dealerships.
This is how AMMO fired up!
F.A.Q
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How are you different any other marketing agency?
As our name states, we are your marketing department outsourced and this means you will reap the benefits of not having to pay full-time wages, super, tax, holidays, and all the other expenses of a full-time marketing person. AMMO has had years of Automotive Marketing exposure from an Agency side, as well as experience with Dealership Marketing Management. We understand the obstacles you face within a dealership environment better than any agency possibly can.
Also AMMO is not your typical agency - We don't have unnecessary overheads such as rent and office outgoings, or the wages of full time employees that would ordinarily be passed to clients. We keep things simple by either doing the job ourselves, or if it's out of our scope, then we have a network of experienced freelancers and stakeholders to collaborate with which include the same supplier's other boutique agencies use. Why is this better? It means all costs are transparent and third party suppliers will invoice you directly - we simply charge a production fee.
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Do you have any limitations on what you can do from a marketing perspective?
No, definitely not! For any work that is out of our scope we have a network of experienced Automotive Designers that can create any type of print or digital artwork. As for radio and TVC, we have the same suppliers that a boutique agency would use. After having years of managing a very fast paced Advertising Studio, I know who all the suppliers are to get the job done!
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How can AMMO adapt to the requirements of different dealerships?
Because at AMMO we have access to a diverse team of creatives and marketing experts that have a broad skillset. This combination enables us to learn from each other and refine one other's core abilities. We understand that different businesses have different requirements at different times and we have structured ourselves this way to facilitate the provision of a range of timely marketing and creative solutions.
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Does AMMO have a minimum contract timeframe?
The short answer in no. However the more complete response is that we want to remain as flexible as our clients need us to be. This allows us to mould with our clients requirements and avoid pressuring them into a set of services that they may not want or require.
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Why choose AMMO?
MORE BANG FOR YOUR BUCK
Our focus has always been to keep costs low, with results high. We know that Carsales costs $50 per lead. We know that the lead can be just a tyre kicker that you've had to pay $50 for! AMMO's aim is to obtain you leads that are well under $50 and are qualified.
KNOWLEDGE AND EXPERIENCE
AMMO has had over 20 year's experience working in Automotive Marketing within a dealership environment, as well as agency environment. You get the benefit of working with an agancy who can keep costs to a minimum, that has access to a “collective brain” of professionals, through a network of industry experienced freelancers.
FLEXIBILE AND EASY TO WORK WITH
We give you a flexible way of engaging skilled marketing talent to use when you need them. We can provide you with marketing direction and implementation, or we can be your resource to complete any sized task under your guidance. You can engage AMMO to assist at any stage, any time, without being locked in.